In today’s digital landscape, businesses must adopt effective lead generation and sales strategies to thrive. WhatsApp has proven to be a powerful tool for business communication, offering unique opportunities to engage with potential customers and drive conversions. This workshop is designed to provide small and medium-sized enterprises (SMEs) with practical insights and actionable techniques to harness the power of WhatsApp for lead generation and sales growth. Participants will learn proven strategies that leverage the platform’s features and capabilities to maximize reach, influence, and revenue.